Crime stories fascinate, intrigue, and captivate millions of viewers worldwide. With the rise of streaming and new content consumption habits, True Crime has emerged as a cultural phenomenon, generating billions of views and downloads.

In this context, Google envisioned a new audio streaming platform entirely dedicated to True Crime. My mission: to design a distinctive visual identity that reflects the dark and immersive atmosphere of the genre while staying true to Google’s innovative and accessible brand image.

Beyond the identity system, I developed a video advertising campaign aimed at engaging a wide audience, from passionate enthusiasts to curious newcomers and dedicated communities. This project involved a strategic approach to UX design, visual communication, and branding, creating a coherent, memorable, and community-driven experience.

This work demonstrates my ability to transform cultural and technological challenges into creative design solutions, building visual universes that merge storytelling, clarity, and brand identity.